Question 1
From this data, we got 50% responses from females and 50% from males. Since the results are This enables us to analyse their results individually and find out their preferences in a music video.
Question 2
We then asked how old our target market were, giving us an indication of who would be watching the video and then appealing to them within the teenager/young adult age range. From the data, we can see that 66.7% of people were 17 years old, with only one person being 18 and one person being 20. The ages shown are within the same range and adheres to the fact that they probably have a similar taste in music, this is helpful as we have an idea on who to direct the music video at.
Question 3
The next question regarded genre and what was popular within the people we asked. From the data, we can see that the most popular genres were Indie/alternative and country. A small percentage chose pop and rock with nobody choosing R&B and classical. In terms of making it successful, knowing indie is such a popular genre is helpful as we are able to determine whether it will grow popular and having such a positive feedback from our audience helps us focus on making the video individualistic and entertaining.
Question 4
Next we wanted an idea about whether people watched videos or not on a regular basis; with the results being that the majority did. In fact, only 1 person in total responded with no. Knowing this information enables us to determine how many people would watch the music video we make and can foreshadow its success before it's even made and released.
Question 5
The next question regards the videos content, being either narrative, performance, or concept based. We found out that concept based is the most popular response, gaining 50% of votes. Only one person preferred narrative, and nobody chose performance based. We added an option for "other" which gave them the choice to specify what they'd think is the most interesting to see of which the comments were "a combination of the 3". Having this information helps us choose what we should do for our music video, and seems as though the most popular option was concept, it is natural to follow this as it could be the most successful outcome. However, the comments from the other option, stating a combination could also be a good idea and something we should take into consideration when making our video.
Question 6
Next we wanted an indication as to how much lip syncing should be included in our music video. This is a very helpful question as hopefully we can follow the most popular option and have a healthy balance between lip sync and narrative or concept. From the data, the most popular option was "hardly any lip syncing" with 50% of votes adhering to this option. To follow this in our video, we would be able to focus on the concept with the occasional shot of the artist lip syncing, giving us some creative control over the outcome. The second most popular option was "a balance between lip syncing and narrative/performance", following the 3 popular "mostly lip syncing".
We wanted to find out what elements of a music video were desirable so we could apply them to our own and make it successful. We gave the option to select more than one, hence the amount of responses per individual.
From the data, we can see that 'a developed storyline' was the most popular response, with 5 votes choosing it. This being the most popular, it would make sense to apply this element to our own music video so we could confirm its success when actually produced. The next most popular are the following; scenic shots, lip syncing/performance from singer and variety of shots and camera angles. Although narrative and performance could conflict, you could definitely do both and create a healthy balance between the shots to enable us to make it the most interesting. The results are quite positive, as our ideas for the video already existing are the most desired elements; for example, we were thinking of doing scenic shots during the instrumental sections, and we know now that it is a popular option from the market who took the survey. Another example is low key lighting; our concept follows a drug abuse scenario taking place at a party, and so dark lighting seems the most appropriate for us to do.
Our final question reflected on if the genre should affect the style of music video, we thought this would be an important question as we aren't doing the stereotypical pop song which the majority of people see on the tv. The responses showed that 50% thought that it should; this means that we shouldn't be doing anything similar to the stuff you see on music channels as we aren't adhering to the same genre song. 33% thought "maybe" which is along the same lines. From this data we can tell that our video should probably look like the genre we have chosen, which is indie/alternative and you should be able to tell it isn't a generic pop song through our concepts and overall video style.
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