Barry Keith Grant
All genres have the possibility for sub genres, which allow them to be divided into more specific and accurate categories when aiming at a particular audience. Barry Keith Grant suggests that this allows audiences to identify with a more specific genre, rather than a huge spectrum of music type. This also allows them to recognise certain characteristics within a genre, or subgenre.
Music videos subconsciously fit into a genre, or subgenre by a variety of different features portrayed and presented in the video. Linking to our video, in mise-en-scene, or more closely, with the 'Costume' we have considered our genre before making any decisions for final. With our characters, we decided to go for dark clothing, as this is typical for a rock or indie rock genre video.
Furthermore, the band The 1975, who's song we are doing our music video of have a repuation of drug-use, and have previously portrayed such themes in other videos by them, such as Robbers or Chocolate. Since the song, Milk is about the usage of drugs, we thought it'd be a good idea to include the concept into a narrative strucure, which explains why we are using props to represent the drugs.
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