Final digipak

Evidence of filming (2)

Advert update

Advert edit

We thought that making parts of our advert slightly blurry would reflect our music video in a subtle way. We decided a tilt shift would be the best effect for this we used this tutorial (http://photography.tutsplus.com/tutorials/how-to-create-your-own-tilt-shift-photograph-in-photoshop--photo-3327)

Evaluation presentation

I have created a wix formatted website in order to display my final products, question 1, question 2, question 3 and question 4 of the evaluation questions.

Click here to be directed to the website.

Final music video - The 1975 - Milk

Digipak update

Evaluation - Question 4 draft

Q4 draft from KatyMarwood

Evaluation - Question 3 draft

Q3 draft from KatyMarwood

Evaluation - Question 2 draft

Q2 draft from KatyMarwood

Evaluation - Question 1 draft

q1 from KatyMarwood

Evaluation - Question 2

Evaluation - Question 1 introduction

Evaluation - Question 1 prezi

Evaluation - Question one

Evaluation - Question one

Initial ideas - Advert

Intertextuality in music videos

Many artists have incorporated intertextuality in their music videos to make specific references to significant events, people or pictures. The word intertextuality means to merge two text and merge them together, many artists do this for reasons such as popularity as making a reference to a popular book or perhaps a movie will boost the amount viewing the music video. Intertextuality is often quite hard to incorporate into a music video as usually the thing that is being incorporated has to be well known, easy to create and has to have a meaning for the music video to work and relate to the audience.

An example of this is evident in Madonna's music video for 'Material Girl' (1985) which made very apparent references to the 1953 movie release of 'Gentlemen prefer blondes'. As you can see from the images below, everything from the singers outfit, choreography, and environment is mimicking the one you see from the movie; she is surrounded by men and possesses a similar nature to the one portrayed by actress Marilyn Monroe, which is typically a blonde Hollywood archetype as the song plays.

Material girl - 1985

'Gentlemen prefer blondes' - 1953

Other examples include Shania Twains' - 'Man I feel like a woman' (1999) which parodied Robert Palmers' - 'Addicted to love' (1986), The 1975s - 'Robbers' (2013) which parodied the film 'True Romance' (1993), etc etc.

Evaluation - Question 3

Evaluation Question 3 - draft 2

Rough Cut 9

Rough cut 8

Digipak

Rough cut 6

Continuation of advert/digipak experiment

After learning and experimenting with a new technique on Friday we have replaced the original black rectangle with a faded ocpacity rectangle and the bands font using photoshop.

Digipak experimentation

After deciding that our advert and digipak required more creativity to link the music videos concept of drug-use ultimately leading to a broken mind, we wanted to be more inventive by including effects such as the image shown. We then went onto opening Photoshop and importing a random image we took, which is of the sea crashing upon the rocks in order to try out different effects and seeing how it looked. We wrote 'The 1975' throughout the middle of the image which had a white square around it; we then changed the opacity of it so that you could see the sea image underneath whilst still maintaining the white square - the block/square is conventional for the band and so we wanted to adopt this onto our own. We then erased the inner part of the letters so that the outline was the only thing remaining, this gave the font more creativity as you can see the image through the text as opposed to being a simple block text font. We plan on adopting this kind of effect to our real digipak and advert.

Plan for filming

We plan on booking out a camera and tripod for our final filming session which will take place Wednesday (3rd February), this includes us traveling to our local beach and gathering more scenic shots and also getting some of the protagonist on the beach.

Digipak research

Digipak research from rebecca14150330

We looked further into The 1975's existing/previous materials in order to gain ideas for our own. This helped us with the creation of our version as we can see what has remained through the bands change from the self-titled album 'the 1975' to 'i like it when you sleep for you are so beautiful yet so unaware of it'. The things that have remained through out all merchandise/advertising forms is the block in the middle of each one, and so we have gathered that this is their own sense of brand identity as the fans recognise the simple shape and apply it to them.

Achieved Footage

Some footage we captured last week, we plan to film on Saturday and get some more beach shots also.

Final advert

We have decided to go for a scenic shot for our advert, as previously explained in the 'advert creation' powerpoint. We felt this gave us the possibility to add more text in a bolder way, which is conventional for The 1975. 

Advert creation

Advert creation from KatyMarwood

We experimented with several images which were possibilities for our advert. After debating with a few, we decided to leave the protagonist out of it, this is because The 1975 are commonly known for using scenic shots as opposed to themselves. We felt this was a good idea for our own as it captured the emotion we wanted to go for with a sensitive subject. 

Achieved images

Following further filming, we tried to refilm the scenic shots for our music video. We thought this would be the perfect opportunity in order to take images of the sea/sunset/scenery for the Digipak and Advert as we still need to do the covers. 

Music video feedback

Last week, we received feedback from a previous Media Student who has gone onto study the subject at University, he looked at our video and both of our blogs and gave us feedback which we plan on taking on board during our filming session tomorrow. We appreciate the opinions as this will ensure our video is at its best standard and is something our audience will enjoy. We received the following feedback;  

''Any different shots? Maybe good to have a variety of shots not just CU, and MS, really good focus, and lighting is done really well.'' 

Filming and Advert/Digipak update

At the weekend, we booked out a DSLR camera to continue gathering images for our advert and digipak. We took images around the Newcastle city centre and although the images work well we have decided to change the concept for the advert and digipak. 

Our original concept was an image of trees against a dark sky as we had this as a beginning feature of our music video. However, we have decided to change this to an image of the sea. This is because the sea is prevalent throughout The 1975's music videos and their imagery. Therefore we will shoot images of the sea for our digipak and advert and film clips of the sea to replace the shots of the trees in our music video. 

Achieved images

We took the following images when we went to Newcastle, in order to get some pictures for our DigiPak and Advert. We tried to get a darkening night sky with a key object in the middle, for example a tree or old building. 

Filming - new scenes

Our filming day on Wednesday was successful, as we filmed the scenes we were required to do so during feedback and teacher comments. This included a bath scene, the food colouring filler, scenic shots and the protagonist acting out her demise through the use of messy/smudging makeup. We also filmed the ending where the protagonists 'older version' finalises the plot, and acts like a plot twist when the audience believes she is dead. Katy's Nana volunteered for this scene and we filmed it at her house. We will continue to add these scenes onto our video as we are still editing it.

After purchasing the materials (a clear vase, and red, blue, pink food colouring which came to 4.20) we set up the shot and tested it out. The food colouring scenes worked particularly well, as it had a much better effect than the chalk or paints did. We videoed several attempts and will pick the best one and speed it up during the protagonists drug-use scenes, this shows her state of mind without being overly obvious and leaves interpretation and ambiguousness to the storyline, which keeps the audience engaged throughout watching it.

Liquid paint Music Video Experiment

Experimentation 

 After failing with a previous experiment involving adding paints, chalks, and ink we attempted at college, we decided to take it home in order to have full control over the results with unlimited materials. We plan on purchasing food colouring of different colours from Asda for 90p (this will be covered in our set budget) and testing out how it falls into a glass/bowl full of water. Since we are in a home environment we will have access to certain things which could give it a better effect, e.g a hairdryer in order to blow on the colouring to make it look better.

After researching how it would look via sources such as YouTube, we believed this would look good for a filler which help represented the protagonists state of mind. We bought the colours red, blue and pink. We chose these colours because red and blue are scientific colours and represent veins and blood and the pink represents femininity.

We plan to test this out on our film day, on Wednesday as well as filming other scenes which are required to finish the plot and storyline.

Filming

Filming update

We plan to film our final scenes tomorrow, having booked out a camera and tripod. This will include the protagonist in the bath, staging her demise, some scenic shots, potential ideas to add to our digipak and advert and also somethings we received as feedback to improve upon by my teachers and peers. This included a closer insight into the characters emotional trauma, being shown by the smudging of makeup. We also have yet to film the closing scene which establishes that the character isn't actually dead which is how we leave it until the elderly woman is introduced as the older version. We hope to see these completed tomorrow in time for tweak week in which case we can finalise our video into the final product, as well as finished auxiliary texts.  

Here is a previous post made detailing what we need to improve upon in our next filming - Filming plan. We plan to take all these ideas into consideration.

Advert draft 3

Advert draft 3

Advert draft 2

Advert draft 2

We have created a second draft of our advert. We have changed the image to one of the protagonist smoking a cigarette which not only follows our chosen genres conventions and stereotypes but also links to a shot from the music video. We added a rectangle over the image which acts as brand identity to The 1975. 

Rough cut 5

 Rough cut 5