Survey for audience research

To find out what our audience wants and prefers in a music video, we created a survey on www.surveymonkey.com asking 8 questions to find out more about what they expect to see, as well as their age and gender. This helps us meet a target audience as we can make a product they will like to see.

The questions we asked were;

Gender is an important element as it's crucial that you aim to please both males and females, asking this gives us an idea on what the majority is.

With the options ranging from 12 and under, to 21 and older.  This helps us get a good idea on what age range we should be targeting our video at.

Next we asked about genre to find out the most popular and what people prefer out of Pop, rock, indie/alternative, country, R&B, Classical and other. Finding out the most popular within our audience is extremely helpful as since we are doing an Indie song, we are able to determine whether or not it will be successful.

We then asked about whether or not they watched music video regularly, this isn't as important as the others but gives us an idea about how many people are actually interested in a music video for a song.

After this, we tried to find out what our target market believe is the most interesting out of the options; narrative, performance or concept based. This helps us before we go to film our music video as it can give us an idea of what people would like to see the most of.

For question 6, we wanted to find out what amount of lip syncing seemed appropriate for a music video, as it can help when we go to film ours. With the options of all lip syncing, mostly lip syncing, a balance of lip syncing and narrative, hardly any lip syncing and no lip syncing at all, we can gather how much we should be including when we film to meet our target markets preference.

For question 7, we aimed to find our what aspects of a video made it successful so we could apply the most popular to our own to meet our audiences preferences. Our options were a developed storyline, variety of shots and camera angles, performances and lip syncing, characters, role of a protagonist and antagonist, high key lighting, low key lighting, scenic shots, a relationship between lyrics and visuals and no relationship between lyrics and visuals; the takers of the survey had the option to select as many boxes as they desired to give us an idea of whats popular so we can apply it to our own video when it comes to filming it.

Lastly, question 8 we wanted to know if genre should affect the style of music video, this is because since we are doing an Indie/alternative song, we are able to determine whether it should be different to the typical pop video which we constantly see.