Q4 draft from KatyMarwood
Saturday, 30 April 2016
Friday, 29 April 2016
Intertextuality in music videos
Many artists have incorporated intertextuality in their music videos to make specific references to significant events, people or pictures. The word intertextuality means to merge two text and merge them together, many artists do this for reasons such as popularity as making a reference to a popular book or perhaps a movie will boost the amount viewing the music video. Intertextuality is often quite hard to incorporate into a music video as usually the thing that is being incorporated has to be well known, easy to create and has to have a meaning for the music video to work and relate to the audience.
An example of this is evident in Madonna's music video for 'Material Girl' (1985) which made very apparent references to the 1953 movie release of 'Gentlemen prefer blondes'. As you can see from the images below, everything from the singers outfit, choreography, and environment is mimicking the one you see from the movie; she is surrounded by men and possesses a similar nature to the one portrayed by actress Marilyn Monroe, which is typically a blonde Hollywood archetype as the song plays.
Material girl - 1985
'Gentlemen prefer blondes' - 1953
Other examples include Shania Twains' - 'Man I feel like a woman' (1999) which parodied Robert Palmers' - 'Addicted to love' (1986), The 1975s - 'Robbers' (2013) which parodied the film 'True Romance' (1993), etc etc.